From 23 to 24 April 2021, staff members of Bolgar Museum-Reserve took part in VI interregional exhibition-forum “Rest on Volga” in Ulyanovsk.
The purpose of this tourism exhibition-forum is presentation of existing tourism products of the Ulyanovsk region and discussion of relevant issues in tourism on a single show floor in interregional format. Managers and specialists of tourist industry and hospitality from the Ulyanovsk, the Samara, the Penza and the Saratov oblasts, Tatarstan, Chuvashia, Mari El and Mordovia, participants from other countries (Kazakhstan, Uzbekistan) visited the exhibition.
As part of the business program, there were:
– a conference “Ecologic tourism in Russia and in the world: successful practices”;
– a break-out session “Global trends in tourism and their influence on the development of ecotourism in Russia”;
– a break-out session “The development of ecotourism in village territories and in specially protected natural areas”.
Bolgar Museum-Reserve presented its tourism product: tour programs with visits to museums and architectural monuments of XIII-XIV centuries, quest games and master classes in making Bolgar souvenirs. The museum-reserve also offered visitors handout material with information about the museum – booklets, schematic maps and business cards. Using virtual reality glasses the guests of the exhibition had an opportunity to get to 3D space of Bolgar Museum-Reserve and plunge into the atmosphere of medieval world.
Tourism exhibitions are one of the most important marketing channels of the dissemination of information in tourism because they provide very significant opportunities for establishing direct contacts with customers and consumers of tourism products and services.

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